Which would you choose, a blue or a red logo?

October 12, 2023

Which would you choose, a blue or a red logo?

Many people, instead of completing research before adding color to a logo, simply pick their favorites. You’re in the right direction if you’re weighing the relative merits of a blue logo versus a red logo. While blue is the most popular color for brands, red is quickly gaining ground. This article will explain when each option is appropriate as well as their key distinctions. Keep reading until the conclusion, where we’ll reveal the judgment along with one last TS logo idea.

Logo in Blue vs. Logo in Red

In terms of marketing, blue is preferred because of its cool, collected, and assured vibe; red, on the other hand, evokes strong feelings, both positive and negative. Red logos are rare and expensive because they represent passion, power, and courage, while blue logos are safe and reliable. It’s not enough to simply consider the audience’s feelings while deciding between a blue logo and a red logo. Do some digging to find out what colors have special importance to your target demographic.

Second, many well-known brands have loyal customers all over the world because of their distinctive red or blue logos. Therefore, it is essential to coordinate your brand’s identity and value proposition with the people you’re trying to reach. Equally important is finding the proper color combination to convey your individuality. Unless doing so would reduce the logo’s simplicity and make it less memorable, you are free to employ both colors that are commonly used by logos. Take a look at what follows for famous brand logos.

Identify the firm with the blue logo.

Across the board, blue is the most popular hue for logos and branding. Its positive connotation of openness, spontaneity, inspiration, and independence has helped it gain widespread acceptance. The color blue is the quintessential symbol of honesty, fidelity, wisdom, stability, intelligence, and faith. Look at the list of businesses that have blue logos.

Logo of Dell, No. 1

Before becoming the familiar Dell logo we know today, the Dell brand was once known as PC’s Limited. The current appearance dates back five years to the introduction of the slanted E. The present logo is a simplification of the 2010 version, which featured a heavier emphasis on the bold lines and text around the words. Michael Dell’s desire “to turn the world on its ears” is symbolized by the E.

The Facebook Logo, Version 2

The Facebook logo has always been blue, even though the new name is META. The blue background and the four corners of the emblem have been altered. Despite this, it maintained its globally lauded color scheme of white and blue. The one-letter logo is taken as a sign of dependency; however, such logos are prevalent in the online world.

Logo No. 3 for a Ford

Another well-known blue emblem is the one used by Ford. There has been change over time, but the overall look of the font and the color scheme have remained consistent. The emblem allures consumers worldwide by suggesting they would have access to luxurious vehicles in a limited release. The blue oval serves as a background for the brand name, which is written in white against a blue oval.

4. IBM’s Symbol

The blue logo for the industry-leading innovator and technology provider features a distinctive typeface texture. Its initials, formed by white and blue stripes, stand for the binary nature of computers, which relies on 0s and 1s. People from many walks of life find motivation and authority in the IBM logo. Paul Rand, a renowned American designer, came up with the novel idea of using the stripes to represent the eight data values that make up a byte.

5. The logo for Walmart

In the United States and around the world, Walmart has come to represent competence, service, and value. The company’s blue logo features a yellow spark, and it offers retail services through a chain of outlets. Sparks were added in a recent redesign, but blue has remained the Walmart logo color for years. It successfully serves a wide range of customers all around the world.

Who makes the red corporate logo?

When it comes to brand logos, red is the second most popular hue after blue. Through its association with fervor, bravado, vigor, and allure, it is able to capture the attention of the observer. When you want to convey things like love, joy, enthusiasm, authority, vitality, and motivation, red is your best bet. Check out these brands that have red logos.

Coca-Cola’s Iconic Symbol

Coca-Cola is one of the few brands that has lasted for almost a century by consistently satisfying its customers. The original black Coca-Cola logo is instantly recognizable anywhere in the world. The company’s favorite color is red because of the introduction of the red disc variation in the 1940s. Except for the typeface and color, everything about it kept shifting and altering.

2. The iconic TIME cover and logo

The news and information franchise has been using the red typeface as a brand symbol since 1972. The selection is a reflection of the organization’s authority, credibility, and dedication to meeting the requirements of its readers and viewers. The Time magazine logo is trusted and loved by people of many walks of life and professions. It’s unusual yet possible for the logo to be partially obscured by the cover art.

Third Logo for Netflix

Netflix is one of the most recognized brands in the history of film and television. Both the one-of-a-kind red initial and the inventively curved business name grab attention. The current form of the symbol, with its red backdrop and white lettering, was adopted in the year 2000. However, the logo’s current fill was added to shine a light on the business name for the general public.

Logo for Target

The retail giant has been in business for over 70 years, and customers have been promised novelty, entertainment, and ease of use at every turn. Customers may rest assured that their needs will be met and business objectives achieved, thanks to the Target logo. Its symbolic mark symbolizes the company’s persistence, completeness, and destination status.

Logo No. 5 for Mitsubishi

The Mitsubishi emblem stands for Mitsubishi Motors Corporation, the parent corporation. The logo’s sub-brand name serves to emphasize the company’s commitment to excellence. Its holdings extend beyond the automotive, financial, commercial, transportation, and chemical sectors. The logo features three diamonds (Mitsu meaning three) to symbolize stability, honesty, and achievement.

What color should a logo be?

Now that we know why well-known companies like Apple and Nike use particular hues, picking the ideal option should be a breeze. What matters is what accurately depicts your brand’s personality and resonates with its target demographic. Before settling on a solution, you should do extensive research about your target market, their tastes, and your brand’s values. Here are some TS logo ideas to get your creative juices flowing while you mull over the many possible color combinations.

Example TS Logo Idea

The first graphic features a logo in blue that works well if your company’s identity is around neutral to positive feelings. It appeals to the sensibilities of the masses and wins them over with its aesthetic style.

The second picture uses color contrast to emphasize the combination of different feelings and principles. It works well for brands that have a wide target audience and a strong desire to win over all of them.

Third, for firms with strong convictions and active clientele, there’s a monochromatic red option. The tone conveys confidence, authority, and a desire to invest in building a strong bond.

Conclusion

The reverse assessment approach is useful when deciding between two equally viable alternatives. Are your branding and promotional efforts being driven by the logo, or are they being driven by the strategies? Choosing a logo’s style, color scheme, and typeface should be done with careful deliberation. There is no clear winner in the blue logo vs. red logo dispute because the answer depends on so many different aspects of the brand. Get the assistance of a logo design company Logoraj Trivandrum while making these important color and design choices.

Logoraj