What is the importance of an effective image of a logo for your company?
What is the importance of an effective image of a logo for your company? Before I can be able to answer that question I’d like to briefly explain what a logo actually is.
The logo is a graphic depiction of the branding identity. It’s the main image of your business and what people see when they think of your business. It’s interesting to note that is that for the top brands, if they hide the logo’s design whenever it’s displayed, it’ll remain recognizable. It begs the question: what’s the significance of the brand’s logo, in the initial in the first place?
The logo is just an image of branding, however, what exactly do I mean by the term “brand identity?
What is the definition of brand identity?
Brand identity is a thing that is appealing to the senses. It is possible to see it, touch it hold it, feel it and move it, and observe it move. A branding identity will connect all of these things and unite them into one. The whole thing will form perception, and it’s that perception that drives the value.
The most effective way to visualize this is to picture a company that is such as Mcdonald’s. If you eliminate the restaurants, the employees the packaging and everything else that is related to it, and just the food, you’re only left with a hamburger and fries. If you go to MacDonalds however, at any of the stores that you visit, you be taught to expect your food to taste exactly identical. It’s this expectation or, the more precisely, perception that has developed over the years. Everything was thought through from how food is packaged, to how the foods are prepared. This is branding at its finest.
Brands have more power than the average person. It is able to be managed and utilized in your favour. It is able to be styled and modified to attract the appropriate audience. It is also a way to manage the perception of customers… the perception creates value and this is the key to helping a business expand.
The brand’s name is the sugar coating in the event that what’s beneath isn’t as expected, it could cause harm to the brand, thereby affecting the perception of people.
How does logo design play a role in the brand’s identity?
Now that we know the basics of what a brand’s identity is, where does logo design fit into this? The logo is the most important aspect of a brand. It ties everything to form a single symbol that, over time, will be a representation of everything the company has ever accomplished. When a company is liked and respected, individuals will become brand ambassadors carrying that brand’s logo everywhere they travel. If however, the company is hated by its customers regardless of the reason it is, the perception is difficult to change. That is why many people choose to reboot their business with brand new names, in order to begin with a new and fresh brand perception.
Smaller businesses can look at larger companies and think they are not competitive with them, and that having branding isn’t essential for them at the moment. Companies like MacDonalds invest millions in building the perception of their brand… what can an individual company achieve similarly?
Remember that every company begins with a small size, so it’s crucial to set a goal at the beginning and take every step to stay on the right track toward the end objective. Your product, service staff, building as well as the way you handle the telephone… each of these are points of contact that your customers come into contact with. Be the person you wish to be, not just who you are currently. If a touch point has been created to fulfil the expectations even a small-sized company will be able to establish a strong impression at the start and build their business.
A logo, specifically for small businesses can be used as the basis for the brand’s identity. It will provide customers with an image and shape the design and tone of the collateral.
Is a logo design important for my business?
To answer the question of what is the importance of an effective logo for my business? A logo is a symbol of the brand’s identity of a company, and therefore, every business must have one to be successful. but the most crucial aspect for any company is to establish an image, and the best way to accomplish this is to have a solid brand image… A logo can do the brand, but only determination, time and effort.
At logo raj, We’re fascinated by logos and brand identity design. If you’re looking for a logo style that is a good representation of the person you wish to portray as a company, to draw in the customers you’d like to draw and create an image that is positive at the start we’ll assist you along the path to success.
For a podcast of the blog’s audio version, click on iTunes for the Logo Design Service by Logo Raj.
