Marketing Brand Names That Are Modular
Marketing Brand Names That Are Modular
Changing brand names when appropriate is possible.
Brand name flexibility isn’t for everyone. For example, the name of many corporations is not subject to change. This means they make it once and use it for years, possibly decades, before making any changes. The brand itself persists despite periodic logo redesigns. Will that not do?
But there are other possibilities as well. Have you considered stretching your marketing muscles by giving your brand a new name instead of staying with the same old one? Continue reading to discover what actions to take.
What does it mean when a brand name changes?
In addition, a versatile brand name can be moulded to fit various target markets and promotional activities. Your company name will be prominently featured in all promotional materials. On the other hand, it could be embedded in a longer word or sentence.
Illustration of the Flexible trademark featuring a bendy man
Using your name as it is now is an option if you’re interested in the concept of a malleable brand name. If it helps, consider using a monogram or abbreviation of your name. Take a look at these primary choices. Learn More Logo design as an exact science
More comprehensive branding
The first strategy involves making new phrases out of your brand name. It could be used as a phrase or statement in your writing.
This method works exceptionally well for businesses that offer various products or services. Take this image from the Plymouth University brand standards as an example.
Plymouth University’s logo and brand are shown in a variety of colours on a black background.
You may have noticed that they have paired the tagline “With Plymouth University” with several forceful verbs such as “discover,” “celebrate,” and “imagine.” All of these phrases could attract new students.
In addition, the logo may be recreated in an infinite number of ways thanks to the use of a different colour for each word. Although they are presented below as a group, the institution might use one of these on its own to communicate with prospective students.
Verbs that are changed into other verbs
Incorporating your brand name straight into other words is another option for creating flexibility in your brand name; this is especially useful if your brand name is short. Copywriting agency Ink from India provides the following example:
Wordplay can yield adaptable brand names. Don’t even bother to blink; just think. Grey and black letters
You can see that they have created a number of phrases, such as “blink” and “think, out of their brand name to describe their services. Their company name will be constantly in the public’s mind thanks to the clever graphics used here.
Due to the focus given to its originality, this method is particularly well-suited for creative businesses. It’s a visible and instant demonstration of your adaptability. Using a mind map to identify your goals
Combining Acronyms with Words
If you’re unsure what to do in the event that your… name doesn’t work well with this type of pun. It’s not hopeless. Consider using an abbreviation of your name or the initials of your company instead of your full name.
Here’s an example of UAL, the initials of the University of the Arts London, being used to construct a phrase:
Yet another example of wordplay as a tactic. The brand names were created by using the last three letters of each word. Visual, progressive, atypical, contextual, and mental.
Take note that the emphasis on the visual is ideal for an art school and that the words picked reflect the curriculum.
Advice on Brainstorming a Versatile Brand Name
If you’re set on employing a malleable brand name, you may need to undertake some major creative thinking to figure out how to put it into practice. While it’s true that not every business has a name that’s suitable for office humour, we’ve laid out a few options for you to consider.
Concept Mapping
For instance, this blog post provides extensive coverage of a technique called mind mapping, which you may find useful as a first step.
To make a mind map for interchangeable brand names, however, put your company’s name or emblem in the centre. Make use of the limbs by doing things like:
Explore the use of acronyms and initialisms.
Create a list of potential logo-friendly words.
Create visual representations of your activities.
Fourth, associate your brand with the goods and services you offer.
For instance, you should try to include as much information as possible in your mind map. With this method, you’ll be able to maximize your chances of successfully launching a flexible brand name.
Alternative brand names, including anagrams
Playing around with the letters in an abbreviation or initials, though, might be useful. To make anagrams of. Your initials, for instance, need not appear in any particular order within a word. So long as they are followed in the right sequence.
Consider an even more extreme example: an organization called ADO. Possible compound uses include the phrases ADOPT and ADORABLE. A bit of ingenuity, though, would allow you to broaden it to include phrases like “Candor.
You might also try including the name of your business in various visual forms. Put your company’s name or initials in unusual settings, even if you don’t want to alter the name itself, such as a wall covered in graffiti.
Moreover, Google serves as an excellent illustration of the adaptability of brand name usage. The company does not allow its name to be used in any other context. However, it is constantly updated to pay tribute to special occasions and individuals. Here’s one that pays tribute to the great Dr Seuss:
Google’s logo for their search engine is an adaptable brand name. In this place, “A Cat in a Hat” (a children’s book) serves as an illustration for every piece of writing.
Clearly, there is a great deal of leeway for adapting your logo and brand name to fit a certain need.
Making the Most of Your Brand’s Adaptability
It’s high time to stop talking and start doing what you’ve imagined, a versatile approach to using your brand name. Putting it to use for your benefit Here are some ideas for expanding the reach of your adaptable brand in the real world:
Website Promotion
In order to be successful in online marketing, it’s important to have a versatile brand name or logo. Once again, Google serves as a prime illustration. Every year, they switch up their emblem, sometimes showcasing the talents of new painters and animators.
Tips for making the most of your malleable brand names in the digital space:
You can use a distinct version of your brand name for each product page if you’re utilizing variations of your name to represent specific items or services. It’s a wonderful method to avoid visual monotony on your site.
If you run a virtual storefront, It’s a good idea to provide customers with the option of purchasing products with several logo or name configurations.
Inspire your clientele to come up with clever new takes on your brand name. You can do this just like Google does.
The aim is to be as adaptable as possible when utilizing your brand name.
Promotional Printing
One of the best ways to put your new, adaptable brand name to use is through print advertising. Expos and trade shows provide excellent opportunities to distribute marketing materials, including brochures, postcards, and posters. Make a dynamic presentation by employing interchangeable brand names.
Brand names that are open to change make it easy to showcase your company’s diversity at a glance. Using a wide range of colours, as Plymouth University did above, is a simple way to draw attention to the fact that various spellings of your name have subtle but important differences.
Alternate spellings of your company name could be used to denote distinct sections of your annual report or to decorate corporate vehicles. The potential outcomes are limitless.
Labels in the social media world are interchangeable.
Finally, let’s discuss modifying brand names for social media campaigns. Social media provides a near-ideal environment for this kind of advertising.
Take the case of a company that already has a Facebook page for its brand but wants to create distinct pages for each of its products and services. Sub-accounts can be given unique names that are nevertheless visibly connected to the parent account with the use of adaptable brand names.
To publish company updates on your homepage, you might also use variants of your brand name. Use a variant of your brand name when introducing a new product or highlighting a specific feature of what you sell.
Consider creating a Pinterest board to display all of the potential brand name iterations. The public will notice and appreciate your efforts much more if you take this route.
Conclusion
Some businesses may not benefit from having malleable brand names. However, if your business provides customers with a wide range of items or services, it may be worthwhile to create a stable of interchangeable brand names for use in advertising.
The trick is to come up with fresh ideas and stick with them so that consumers are never confused about which company’s name they are seeing. Doing so will ensure the success of your adaptable brand name.