Logos: Why They Are Inherent to Branding
Logos: Why They Are Inherent to Branding
Any business small or big, relies heavily on external factors i.e. consumer loyalty, branding, and of course market value. While the product itself may be genuinely outstanding, and your business model, impeccable, a lot of your success is dependent on your branding. Many businesses tend to end up ignoring one crucial aspect of branding while spending millions on advertising. A logo is not just some art to decorate your product with, it plays a much bigger role in bringing you the right audience and the right returns on your investment.
Let’s take a look at how logos play a vital role in branding and why they are considered an integral part of business strategy model.
Your logo; your identity
Humans are slaves to visual aids, that is an image is more likely to trigger a reaction than words do. So it can be said that logos truly help create your unique identity in the minds of the audience and it gets simpler for them to associate the same colours, or symbol to your brand. There are countless examples of simple designs taking up literally a different meaning in today’s word. The half eaten apple, the swooshing tick mark, even a simple image of the letter N of the English alphabet coloured red against a black background is enough to instantly help you identify the brand names.
Staying Unique
Having whipped up an identity is not enough to create a brand image. Being unique does. If you’re a fast food restaurant with a burger as its logo, or a toy company with the image of a toy train, then this just makes you one amongst the many in the sea of familiarity. Developing a unique logo, that tells your brand story is highly favoured to remain unique and easily identifiable by the masses. Your logo should help you stand taller in the crowd, not blend in. And this can be achieved only by investing time, and creativity into logo designing.
Creating loyal consumer base
If we speak of the relationship between customer loyalty and logo design, nothing beats the infallible love that Apple consumers have for the brand! Think about it… the Apple logo is seamlessly carrying forward a healthy customer-brand relationship since 2007. And this has helped the brand to not only diversify into different products but also maintain higher standards for their consumers.
Staying in Focus
Logos are an excellent way to be present anywhere and everywhere. While it may not be easy for businesses to bid a huge front page ad, or TV slot, with a logo, any kind of space becomes profitable enough to attract attention from the audience. Creating the type of logo that is unique and speaks your story is vital to ensuring future compliance with advertising needs. With the right kind of logos, your brand can sit pretty even in the tightest of spaces and still bring you money!
If you’re looking to create a great first impression with a logo that speaks your story, then you’ve come to the right place. We at LogoRaj have realised over the years how to blend the perfect mixture of creativity and strategy to give you a powerful logo that will uphold your identity and brand value. Contact us today to get quotations on how our excellent logo design services.